What For-Profits Can Learn from Non-Profits

  • worldIt’s not just about the idea; it’s also about the experience. Make both positive.
  • There is always a way to do it cheaper.
  • Keep your customers super involved in what you are doing, even going so far as to create committees. Their involvement makes them feel special and that means they’re more likely to do business with you.
  • Court your biggest customers. Make them especially feel important. They give you a substantial amount of business and you should recognize that. Also they tend to be influencers in the community. Be very cautious of ignoring them lest they give you a negative reputation.
  • That said sometimes nonprofits suffer a great deal because they are at the mercy of one or more conflicting opinions of large donors. So don’t put all your eggs in one basket.
  • Hands-on activities, especially ones that leave with a handmade craft/gift, create lasting memories of your company.
  • When you get people involved at a young age they’re more likely to stay involved as adults. Overlook your incoming prospects at your own peril.
  • It is really hard for parents to always have something new and exciting for their whole family to do. When you can provide something, especially if it’s free or cheap, you will attract a lot of families. Clue: non-profits do not use these events as opportunities for hard sales and neither should you. (Unless of course you don’t really want families show up.) This is about building relationships with your customers and their families – possibly their friends too.
  • Technology is great. Mailers are great. However, absolutely nothing beats a face-to-face meeting especially over coffee or golf.

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