During the How-To Festival there were quite a few great food vendors, but one caught my attention the most. That would be Genius in a Box. Every menu item is named after a genius: Tesla, Einstein, Binet, Galileo, Michelangelo, etc. The food was delicious and the sandwiches and burgers were extremely inventive. It was easy to see why they had a big line!
Another smart deal was their upselling of chips and a drink which was very reasonable for food vendors!
The ‘box’ part of their name comes from the fact each sandwich comes inside a clear plastic box.
The only thing I wish I’d seen was some sort of viral marketing campaign. Either a QR code, business cards linking to their Facebook page or something of that nature. All in all, I wish them the very best and hope to run into more inventive marketing vendors in the future!