Doing Marketing Right: Kickstarter

b2ap3_thumbnail_kickstarterBy now most of you know of Kickstarter and its revolution of how we vote on and support independent products, projects and other creative ideas.

Kickstarter is an excellent way to get support for book publishing, software development, product creation and more. Everyone from Seth Godin’s Icarus Deception to Planetary Resources’ ARKYD Space Telescope to my friend’s small book campaign for Rogue Planet.

Today, however, I’d like to talk about some flack Kickstarter got for not shutting down a Kickstarter project that was, to put it mildly, controversial. The backlash was immense and swift from the online community.

My focus is on how Kickstarter responded to the backlash. As I say often it’s not a question of IF you make a mistake but WHEN you make a mistake. That’s the moment when the world, your tribe, your prospects and customers will be making a big decision about who you are and if they want to have anything to do with you. How you RESPOND to a mistake can determine a great deal.

I personally believe Kickstarter handled the problem extremely well and recommend you read the full apology and explanation here. The blog title should tell you all you need to know: “We were wrong”.

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