When everyone is offering the same free thing it might seem like there’s just no way to differentiate yourself. Everyone is playing the ‘me too’ game and it seems like an expensive race to keep one-uping your competition.
But what if you didn’t have to? What if your marketing, your services and your little bonuses just needed a slightly new presentation? Something like giving more class to your free coffee area by stacking up the coffee cups in a cute way. Or perhaps it’s like calling a customer to wish them a happy birthday, rather than sending them a pre-printed card.
Whatever your company, keep on the look out for the easy but untouched options that can help differentiate your service.
Ask yourself “If I was the customer, what would just make my day?” Or heck, ask your customer that question!