Having a Creed

b2ap3_thumbnail_creedThere is nothing quite so poignant as having a mission and a message that resonates with a group of people.

Most people relegate the ‘mission statement’ to bland mediocrity that will somehow ‘fit’ everyone’s perspectives and desires. What you get is something so vanilla and non-nondescript that even the top leadership of a company can’t quote it to you, no matter how many plaques of it get posted around the office.

However, when you build a mission, a creed that you live and breathe by for yourself and your company two amazing things will happen:

  1. People will hate it.
  2. Other people will love it and swarm to you.

Some examples here in Louisville include:

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