Most people relegate the ‘mission statement’ to bland mediocrity that will somehow ‘fit’ everyone’s perspectives and desires. What you get is something so vanilla and non-nondescript that even the top leadership of a company can’t quote it to you, no matter how many plaques of it get posted around the office.
However, when you build a mission, a creed that you live and breathe by for yourself and your company two amazing things will happen:
- People will hate it.
- Other people will love it and swarm to you.
Some examples here in Louisville include: