Consider companies like Blendtec’s “Will it Blend?” or The Old Spice Guy. They turned a YouTube series of commercials into a viral sensation. You may not be the next huge internet hit, but ignoring this inventive, interactive medium would be a mistake.
Even a simple camcorder can give you your training wheels in making videos. I submit for your perusal a video on tips for using your camera. The one tip I will offer that isn’t in this video is: USE A TRIPOD. Even if you are steady handed, like the gentleman in this video you will shake from your blood pulsing. A tripod is a wonderful, affordable piece of equipment.
Now you have your video. What to do? Often Windows or your camcorder will come with a basic video editor. Cut out the extraneous pieces of film you don’t want to show and save as a standard video format like .avi, .mpeg, .mpg, .mov and .wmv.
To upload videos to YouTube you’ll need to make a free account. Customize it with information about your company and links to your website. Make it easy that, if people find you here, they can get in contact with you.
YouTube provides information on uploading videos, though I’ve found it to be very simple. Make sure when you do upload a video to change the title to something interesting and add some information in the Details box for people who stumble on your page.
Congratulations, with these steps you are ready to upload a training video, product demo, commercial, skit or other fun movie. Once it’s on YouTube – don’t forget to share it on Facebook, Twitter, StumbleUpon, Digg and of course your website!
Marketing Challenge: Create a youtube account and explore the many options available. Add your contacti nformation and get it set up for your first videos. Favorite some videos that pertain to your company and do some brainstorming for unqiue ideas all your own.