What is typography? If you’re a designer, you probably know typography can be a very calculated choice of font, size position and juxtaposition between words or letters. When I was learning design, we had a tier of projects that really swung home how powerful word positioning can be.
- Project one: Make 3 designs using only words: no graphics, no color, no font change, no size variation in words.
- Project two: Make 3 designs using only words: no graphics, no color, no font change.
- Project three: Make 3 designs using only words: no graphics, no font change.
Sometimes restricting yourself can really stretch you creative muscle, right?
While some people I work with have completely forgotten the art of typography there are others who are trying to revitalize it. I invite you to check out Information is Beautiful, a website dedicated to “info-graphics.” Info-graphics are data presented in graphic format (not exactly your run of the mill pie-chart here).
For a laugh, check out “The Heirarchy of Digital Distractions” both funny and nicely done.
Other typography tribute can be found at Wordle, a website with a free, fun digital distraction that lets you create artistic “Word Clouds.” It’s a great reminder of the impact simply messing with color, font, size and positioning can do in advertising.
Hope you have fun!