Information is Beautiful – Typography at Work

What is typography? If you’re a designer, you probably know typography can be a very calculated choice of font, size position and juxtaposition between words or letters.  When I was learning design, we had a tier of projects that really swung home how powerful word positioning can be.

  • Project one: Make 3 designs using only words: no graphics, no color, no font change, no size variation in words.
  • Project two: Make 3 designs using only words: no graphics, no color, no font change.
  • Project three: Make 3 designs using only words: no graphics, no font change.

Sometimes restricting yourself can really stretch you creative muscle, right?

While some people I work with have completely forgotten the art of typography there are others who are trying to revitalize it.  I invite you to check out Information is Beautiful, a website dedicated to “info-graphics.”  Info-graphics are data presented in graphic format (not exactly your run of the mill pie-chart here).

For a laugh, check out “The Heirarchy of Digital Distractions” both funny and nicely done.

Other typography tribute can be found at Wordle, a website with a free, fun digital distraction that lets you create artistic “Word Clouds.”  It’s a great reminder of the impact simply messing with color, font, size and positioning can do in advertising.

Hope you have fun!

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