Still, as cool as this is, given the fact that the company, Insight, sends me enough junk mail to keep me stocked with kindling over the winter it’s not exactly a good return on money. I’m curious just how much response they get from these that they’re able to afford the cost of designing, printing and mailing these out to a huge bulk list?
Neat packaging is cool, it even got me to open something I normally wouldn’t open from this company, just to try out the packaging. However the fact that the packaging is the ONLY reason I opened this doesn’t bode well for actual potential customers responding/calling/emailing/signing up for what you’re offering.
Moral of the story: pretty is good, but it substance and targeting that substance to the RIGHT audience is going to get the best return on your marketing.