Passive Marketing is Dead Marketing

b2ap3_thumbnail_scaredMarketing is scary. It’s overwhelming. It’s confusing.

So it’s very tempting for us to do the easy stuff, spend lots of effort on it, and then wonder why it isn’t getting results.

Easy stuff would include:

  • Shout outs on your Facebook account, asking for Shares
  • Twitter posts, asking for Retweets
  • Putting posters in coffee shops or friendly businesses
  • Sending an email to all of your friends and family asking for them to re-send it
  • Writing lots of blog posts but not promoting the blog
  • Recording podcasts but not promoting them
  • Making lots of videos but not getting the word out

The truth is we could do all of the above and never get any customers or comments or anything else. They’re good support actions but the real meat and potatoes of our efforts need to be focused on doing the hard stuff.

 

Hard stuff would include:

  • Attending networking events, seminars, gatherings etc to spread the word about your company, blog, videos, etc.
  • Creating joint event projects or speaking at other groups’ events about your company, blog, videos, etc.
  • Searching for people talking on Facebook or Twitter about problems you can solve and offering them solutions with a NON-sleazy link back to your website.
  • Joining forums of your target audience, finding problems you can solve and offering them solutions with a NON-sleazy link back to your website.
  • Becoming a commenting fan of other blogs, podcasts and videos and building a relationship that gets you opportunities to guest post on a blog or guest interview.
  • Inviting people to guest post on your blog or guest interview on your show.
  • Interviewing potential customers or people who have a fan-base of potential customers.
  • Building long-term relationships with people.

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