Review: It’s Not About You by Bob Burg and John David Mann

Down and Dirty: 4 out of 5

A short and engaging story built around the five keys to legendary leadership.

If you liked Go-Giver, by the same authors, you’ll like this book too. It’s based around the same parable-style story following a man trying to encourage a business merger with his acquisitions company and a chair company.

I’m not sure why this book didn’t quite grab me like Go-Giver, but I found it hard to keep focused on the bullet points of information, even after listening twice to the whole thing.  Don’t get me wrong, it was good information, but perhaps I didn’t feel quite the connection with the main character.

After the second go-around I typed out what I heard as the book progressed in hopes of retaining the information better the second time around. It seems the information is far easier to listen to than to actually DO.

Hold the Vision.  Like in “Who Moved My Cheese?” this reminds us to keep a firm vision of where we’re going even when no one else sees it.

Build Your People. This is perhaps the key I listened to the most because it explains that influence is never about pushing people around, it’s about having pull.  You get pull by yielding your power to others.  You should respond, not react.

Do the Work. You’re nothing if people don’t trust your competence. Remain hugely humble and trust yourself.

Stand for Something. Character is what happens when life scratches your soul. It matters most who you are, then what you do, then what you say (least).  People need to trust your character.

Share the Mantle.  The best way to increase you influence is to give it away. It’s not about you; it’s about them. (Yes, ironically the last and fullest picture of the whole book is its title as well.)

It’s a good read and worth one or two looks for certain!

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