Review: Switch, How to Change Things When Change is Hard by Chip and Dan Heath

Just a note folks, I’m taking Thursday and Friday off for the holidays and will be back on Monday with more content.  I’m thankful for all of you who read my work, and would love to hear what you’re thankful for as well.  Leave a comment below!

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Down and Dirty: 5 out of 5

A fabulous book about inspiring change in others and yourself, even when you don’t have much in the way of power or resources.

There’s so much about this book that I’d forgotten about that I’ve decided to break down some of the most important aspects I learned here.  There’s tons more information, but what I like about Switch is that it’s made simple enough that anyone can take something away immediately that they can make actionable.

Definitely give this a read because whether you’re doing training, sales, marketing or anything really this book will help give you insight into how to make your job much… much… much simpler.

1) Change can be easy if you break things down into small, easy, emotionally compelling goals for your ‘elephant’.

2) Change can be easy when you appeal to the ‘rider’ of said elephant with a simple understandable path.

3) Choice is exhausting. Large goals are overwhelming.

4) Change can be easy when you alter someone’s identity – such as when you make factory workers become inventors or turn uncaring citizens into conservationists because they “protect their own”.

5) Change can be easy when you establish a “Growth Mindset” that permits you are not statically ‘good’ or ‘bad’ or something but can become either through your personal efforts.

6) It is important to sometimes make completely black and white goals.  “No Cheetos” versus “Eat better” or “No wine” versus “Stay sober”.  This can help stop your ‘elephant’ from wiggling out of your goal.

7) Checklists make screw-ups less likely, they are not your enemy.

8) It’s easier to persevere when you have a large group working with you.

9) You don’t say a baby is stupid because it doesn’t know how to talk or walk.  Don’t say you suck at marketing because you don’t know how to yet. Everything is a process of learning, trial and error. It’s all, eh heh, baby steps.

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