Review: The Dip by Seth Godin


Down and Dirty: 4 out of 5

A short but intense wake up call for those of us not getting anywhere.

The Dip covers how to recognize a Dip versus a dead end ‘cul-de-sac’.  Seth explains if you’re rationalizing incessantly, you aren’t in a Dip.  The Dip is created by artificial hurdles placed by various people to make the Best of the Best rare and special.  That exceptionally long time it takes to become a doctor and the long list of requirements you must fill to apply for a job are both examples of this.

You can push through the Dip, once you’ve recognized that it is, indeed a Dip.  It is possible to lean so far into it that you push right through it.  Seth explains in order to do this, set the parameters of quitting ahead of time, so that in the moment you won’t second guess yourself and end up simply spinning your wheels.

Be intentional, be goal oriented and pay attention to the market. Don’t spread yourself thin and waste your talent because you’re trying to do too many things that aren’t Dips.

The Dip is the reason you’re here. If not for the hard stuff that you can confront, you’d be easily replaceable.

Seth argues smart quitting is done often and intentionally– never in fear or in a moment of pain.

All in all a very good book and a nice little kick in the pants.  Give it a shot!

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