Review: We Are All Weird by Seth Godin


Down and Dirty: 4.5 out of 5

A short idea-packed energy booster for ideas, genius and artistry.

I just love the entire premise of this book: We are RICH.  That is, compared to so many we have choices of where we live, what we buy, what we wear, what we eat and finally: what we do.

Having choices makes us rich.

Seth begins with talking about the man who is on the cover of his book and how, by out standards we would think him dirt broke, but he considers himself rich, certainly rich enough to choose to be weird.

The rest of the book helps build on (or towards) many of Seth’s other books like Purple Cow, Tribes and Linchpin. It’s not just a call to doing truly weird marketing but to creating truly weird, amazing, beautiful, new, unexpected ART.

Art, by Seth’s definition is not just a painting or a sculpture. It’s the product of your unique talents: from the way you manage to make a guest feel welcome within five seconds to mastery over a garden. Art is a service, a product: something to be admired and appreciated.

We Are All Weird is a wonderful short book that pleads the case for being Weird, explains why Normal isn’t working and how Fake Weird and Fake Normal absolutely fall short. Check it out, the audio version is less that three hours long and I’m sure it wouldn’t take much longer to read the physical book either.

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