Sharpening the Ax

b2ap3_thumbnail_axe“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln

We can learn a lot about life from one of our greatest US presidents, but can his wisdom be applied to marketing? I say absolutely. Here are a few marketing variations that might work:

Give me six hours to write a great speech and I will spend the first four asking questions to know what is important to you.

Give me six weeks to create a website and I will spend the first four developing the navigation, the content, picking the photos and honing the message.

Give me six months to reposition our branding and I will spend four researching, testing and focusing what that position should be.

Give me six years to make a million dollars and I will spend the first four building genuine, amazing relationships.

Are there places in your marketing where you’re “cutting the tree with a blunt axe”? What might happen if you took a breather from the daily grind and honed down for more dramatic affect later?

Word of caution: there is a point where sharpening the axe is a delaying tactic. Even Abe spent two hours on the actual tree chopping business.

Leave a Reply

Your email address will not be published. Required fields are marked *