Should WordPress Be Innovative Looking?

wordpressthemes_uniqueRecently a friend lamented at the lack of unique creative theme options for WordPress. This is indeed a problem of WordPress. There are some rare examples where you can buy themes that will give you an unusual design. You might consider:

 

Keep in mind the more unusual the theme design, the more involved and complicated it is. Because it’s bucking the original framework of WordPress, you will need to learn how to use a slew of independently designed plugins. This is more advanced than most self-taught small business owners are willing to go. The learning curve, while worth it for a designer, might not be for someone who has to also run a business, balance the budget, get sales, etc.

WordPress is great because it is simple and relatively user friendly. A beginner can customize a basic theme with relative ease. But it also limits the amount of creativity a theme can use without confusing the beginner on how to use it.

So why are we seeing so many websites with “boring” predictable website designs?

For one, the cost of a custom, unique, developed website is cost prohibitive. Tens or even hundreds of thousand of dollars. It requires more than just a designer. It requires an excellent coder, seo guru, multimedia expert and a top notch visual designer. No matter what people say, no one is an expert in ALL of these fields. A top notch team means a top notch creative firm, which means paying top dollar.

But why do even big companies have predictable navigation?

Well, why do all movies have happy endings? Why do tv shows have a formula?

Because a lot of research has been done as to how to effectively get visitors to the content they want. So navigation systems stick to a winning formula that is the most user-friendly to the largest crowd of people. That isn’t to say that they aren’t trying out new navigation systems and layouts all the time. Amazon.com, for example, is regularly changing and testing new formats. What they do is only change a tiny piece at a time and spot test it, only letting a small section of their audience see the new revisions. Then they monitor traffic, consider the results and tweak again. What you see is a regularly revised scientifically researched layout to effectively make the most sales and serve the most people.

Why do so many websites follow the same layout?

BECAUSE IT WORKS.

But that isn’t to say there aren’t outliers. Check out these fascinating creative designs I mentioned above!

  • http://flasherland.com/themeforest/?theme=Storyline%20Board
  • http://themes.renklibeyaz.com/?theme=RightNowWP
  • http://demo.rockettheme.com/wordpress/?theme=lumiere
  • http://demo.rockettheme.com/wordpress/?theme=fracture
  • http://demo.rockettheme.com/wordpress/?theme=momentum
  • http://themes.themetroguy.com/metrofytiles/
  • http://www.uiueux.com/theme/?theme=Travel
  • http://demo.highthemes.com/?theme=smartscreen

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