Ultimately I had the principles of hard word, learning and determination to thank for finding my next job. I was hired as an associate communications manager for the Jewish Community of Louisville (JCL). I worked as the in-house guru for all things design and website related. This was fine, I’m very good at design work, but I was no longer able to act as a marketer or use those skills I’d honed.
I fell back on my freelance marketing work, which I’d been doing since college as a side thing for extra cash. There I was able to really stretch all the knowledge and experience I’d accumulated working for TTI. It was interesting to me how much more fun I had working with freelance customers than working at the JCL.
Most of my life I’d avoided the idea of starting my own company because I didn’t want to end up like my father, unable to really stop and enjoy life. However, the longer I worked at the JCL and the more I enjoyed my freelance work. The more I began to question my perceptions of what it took to run a small business.
So, I did what I’ve done throughout my story: I entered a high-speed learning mode. I consumed over 160 books in two years and quite a few seminars, courses, workshops and other knowledge sources on owning and operating a small business.
I did enjoy my time at the JCL. I was learning there too. I’ve never before had to create a 2600 page Joomla website and that had a lot of unique challenges. I also got to learn a lot more about rapid-fire quoting, last minute projects, and how to put together a newspaper. Not to mention the stunning people I met: so inspiring, so fascinating, so amazingly talented. I learned how non-profits operate and a lot of fascinating techniques on selling people that I’d never used before.
I don’t regret my time at the JCL, any more than I regret my time at TTI. However, by the third year it was becoming clear to me that my passion lay in helping small businesses in the Louisville area market their businesses successfully.
So, January 2013, I officially registered my company Marketing Mechanics and began the process of turning it into a reality. So far it’s been a rewarding ride and I mean to make it more so in years to come. I feel like I’m finally where I fully belong, and look forward to years more dedicated to making other entrepreneurs relax and smile – just like I wish I’d been able to do for my own family when I was younger.