The Perfect Pinterest Picture


A short video on a recent study done by Curalate to determine the most emotionally attractive elements of a photo, especially as it rated and ranked in Pinterest. It’s amazing how much impact an image can have. When you’re preparing to market your business, having an effective understanding of color and composition can dramatically improve the results of websites, brochures, mailers and more.

The top five tips:

  • No human faces
  • Minimal background
  • Multiple colors
  • Lots of red
  • Moderate light and color
  • Portrait style

The study is still far from perfect, but these are fascinating results to consider, especially if you’re running a Pinterest board for your company. You can read the full article and explanations here.

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