What is Shopify?

Shopify is a Content Management System (CMS) much like Joomla or WordPress. However Shopify, as the name suggests, is focused on building online stores.

WordPress and Joomla require you to know how to purchase and install the correct security protocols (SSL Certificate) and use the shopping cart modules correctly to ensure your customers are getting a secure purchasing experience.

Shopify takes out all the guess work and technical know-how need. Every Shopify account already has all the shopping cart and security functions built in. It then on regular intervals deposits money from purchases into your bank account or paypal account as you set it up.

As far as I can tell Shopify is only recently picking up steam as a popular CMS option, but it’s ease of use and low technical know-how requirements makes it an ideal solution for someone who wants a polished professional store without a lot of training.

Like most CMS systems, Shopify is customized through templates, which can of course then be further customized for a fully unique look. This means you can have a high quality looking online shop without a lot of designing know-how either.

Shopify templates tend to run a little pricey in my opinion, possibly because currently there aren’t many Shopify templates available for purchase outside of Shopify’s own template library. Prices range from Free to about $200 depending on the design.

The pricing structure is extremely reasonable when you consider they’re also, unlike Joomla or WordPress, providing your web hosting as well as the shopping cart and security features. A GoDaddy.com hosting package with SSL certificate will cost about $15/month. Shopify’s Basic plan costs $29/month with a 2% transaction fee. So essentially all those extra features Shopify offers is costing about $14/month more than do-it-yourself.  Very reasonable!

There is no set-up fee and you can try Shopify out for 30 days free to see if it’s for you. If you’ve been wanting to set up a website with a store, but have been intimidated by all the technical jargon, this might be a great solution.

Check them out at http://www.shopify.com

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