Terra Technologies Inc prefers to bid out with government projects and otherwise does most of their marketing through tradeshows and follow up phone calls. They don’t do mailers much anymore and mostly rely on word of mouth and repeat business.
Environmental Compliance Source’s favorite tactic is regular education: giving classes, workshops and providing frequent news articles of current trends to their clients who often forward that information to potential new customers.
Vat19’s favorite tactic is promotional videos that have so much comedy and quality to them that many become viral hits. It helps that originally Vat19 was primarily a video production company that sort of fell into the product-selling business by accident.
SkyMall made their mark by being the original in-flight shopping catalog.
What is your favorite marketing tactic?