There have been times when my cat has been… less than pet-able. Sometimes his fur gets matted; sometimes he’s shedding so much I don’t want his fur over my business suit. Sometimes he just needs a bath!
Cat’s aren’t always self aware of why they aren’t getting attention and very often this is how businesses act too.
It’s easy to fall into a sense of complacency when you find a marketing formula that seems to be working. It’s easy to brush off the slow decline of responses you get from that tried and true method. It’s also dangerous.
Let’s try to be a little more aware of our surroundings and what might be changing that we’re missing before it gets too late. Sure, sometimes it really is situational, but don’t just assume that! Go ask, keep a watch out and keep your marketing well groomed!